4 Qs - Building to Vision

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Quintessential Thought

There’s a lot of discussions around vision out there - how to craft it, what value it adds, why it’s needed. A vision is important, yes. But the goal is not just to create it and it sits on a shelf somewhere. We need to be constantly talking about our vision for our product - where are we going and why should I care?

What this unlocks is freedom and creativity. How it does this is through thinking multiple steps ahead. Instead of just reacting to the next high priority, we can envelope our decisions with our ultimate destination, asking questions like “how can we build this in a way towards our vision?” or a negotiation, such as “is this distracting us from our vision?” The first step is create it. The second is talk about it. The third is repeat Step 2.

Quotes

Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world. - Joel A Barker

A mission statement is not something you write overnight... But fundamentally, your mission statement becomes your constitution, the solid expression of your vision and values. It becomes the criterion by which you measure everything else in your life. - Stephen Covey

Collaboration is a key part of the success of any organization, executed through a clearly defined vision and mission and based on transparency and constant communication. - Dinesh Paliwal

Quick Step

Dust off that vision. Is it compelling? Is it strategic? Take 1 hour to work on it next week and share it with 2 people.

Question

Where is a lack of understood vision costing you time and focus?

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